Games — Arrow Pixel
LiveArrow Pixel is our first shipped title: a colorful pixel maze puzzle. Players path colored arrows, clear obstacles, and progress through 200+ levels plus a meta mode. Stage: launched / live.
A tech studio that ships its own puzzle games — and the AI tools behind them.
Dumbcoder builds digital products for mobile players and for our own production stack. Arrow Pixel is live. Internally we run Gemini-powered tooling to produce games faster and optimize Google Ads assets.
Company
What we do
Dumbcoder is a digital-native startup. We are not an agency or a studio-for-hire. We create and operate our own mobile games, then build software so we can ship more content and acquire players more efficiently.
The problem
Puzzle games need a high volume of quality levels, and paid user acquisition is expensive to run by hand. Small teams stall on both production and campaign ops.
Who we serve
Players who want short, tactile puzzle sessions on mobile. Our first audience is casual and midcore puzzle players worldwide.
How we operate
Consumer apps we own and publish. Internal AI tools (Gemini API + Google Ads) used on live titles. Free-to-play with in-app purchases on Arrow Pixel.
Products
Games and internal technology
Two product lines: player-facing games, and the software we use to make and grow them. Both are ours.
Technology — Google Ads Asset Manager
Internal · in productionAn internal platform that uses the Gemini API to rewrite and replace underperforming Google Ads headlines and descriptions. Operators filter live campaigns, scan asset performance (Best / Low / Learning), generate new copy with Gemini, then apply updates after review. Built so a small team can iterate UA creatives without a full growth department. Stage: internal tool, used on live campaigns — not a public SaaS. Screenshot below is a sanitized UI mock (no live copy or account IDs).
Team
Who we are
Aly Hưng
Founder & CEO
Aly founded Dumbcoder and leads product, game production, and the studio’s AI stack. He has more than 15 years of experience in mobile apps, including seven years at Google in Singapore. He ships player-facing titles (Arrow Pixel) and internal tools that support them — including Gemini-assisted production workflows and the Google Ads Asset Manager. LinkedIn · aly@dumbcoder.org.